Conscious Marketing™ : Marketing From the Inside Out

Awareness Tool

An authentic approach to evaluating your marketing readiness is taking an honest inventory of how you're thinking and feeling about marketing as well as taking stock of your marketing messages, tools, and plans. This checklist will help you get conscious about both aspects

It will help you get clear about your thinking, being and doing around marketing, identify limited thinking, see how you're showing up, and evaluate your blueprint and toolkit for building your coaching practice.

First we get CLEAR about what is (what you currently think, feel, do and the results this manifests.) Then, what you want to create instead. Third, we build a plan to fill the gap. Taking this inventory will help you decide if you need a dose of Conscious Marketing to close your gap.

Each area addresses a facet of marketing where you can choose to create new thinking and hence, take better, smarter, and more action on your part. Getting CONSCIOUS dramatically shifts your results.

Rate yourself from 0 to 5 for each statement below. It takes just about 10 minutes. Then go to the end of the checklist and see what emerges.

My Thinking, Being, and Feeling about Marketing	Score 0=lowest and 5=highest
Purpose and Vision: I can articulate to my clients what my purpose is and what my vision is for them. I live it and it is inherent in all my materials.	0 1 2 3 4 5
Presence. I am congruent with my purpose and vision for clients and my practice. I am deeply present to them as I take action. I know what I am doing and why.	0 1 2 3 4 5
Agenda. When I speak to a potential client about their needs, I am clearly focused on the value I can provide for them not about making a sale.	0 1 2 3 4 5
Fear, Doubt, Worry. I notice my fear, doubt and worry gremlins. I know their scripts. By noticing them, I'm then able to put them aside and consciously create new thinking.	0 1 2 3 4 5
Belief Systems. I am aware of my negative thoughts and feelings around marketing: what marketing is, how it feels, my competency and comfortability with it. I see where these beliefs sabotage me.	0 1 2 3 4 5
New Mental Models. I know I can create a new mental model of marketing that serves me one that feels organic and natural by changing my thoughts.	0 1 2 3 4 5
Establishing Trust. I gain trust and establish intimacy such that the prospect opens up in away that an honest, open dialogue can occur. I understand what trust behaviors look like and demonstrate them	0 1 2 3 4 5
Confidence. When I talk about what I do and the results I create, I neither play big nor small. I am grounded in what is.	0 1 2 3 4 5
Professionalism. My systems, services and procedures are tight.	0 1 2 3 4 5
Congruence. My words, my way with people, and my materials are fully integrated and clearly communicate who I am and what I stand for.	0 1 2 3 4 5
Authenticity Everything including my personal image and materials authentically communicates who I am.	0 1 2 3 4 5
Signature Style. I am fully expressed. This means I have my signature stamp on my work. Anyone picking up my card, brochure, etc., would know it's me without seeing my name. I have a brand.	0 1 2 3 4 5

Doing: Creating My Messages	Score 0=lowest and 5=highest
Target. I have identified who my targeted audience is—the people with whom I feel most self-expressed and have the most energy when working.	0 1 2 3 4 5
Problems. I have identified what problems, pain, challenges this segment faces.	0 1 2 3 4 5
Solutions. I have identified the correlate solution for each problem they face.	0 1 2 3 4 5
Core Statement. I have a well thought-out, ten second statement that conveys who my ideal client is, their problems, and what solutions I bring to bear.	0 1 2 3 4 5
Value. I can articulate several benefits that my clients will experience when they experience my solution.	0 1 2 3 4 5
Differentiation. I know what sets me apart from other coaches and why a client should choose me. I can state this succinctly.	0 1 2 3 4 5
My story. I can talk about my background, experience, what they can expect from me, and why I coach, in a few sentences and feel natural saying it.	0 1 2 3 4 5
Client Success Stories. I have three written, well-rehearsed client success stories at my mental fingertips to share about a similar problem that I solved.	0 1 2 3 4 5
Credibility. I can clearly and confidently state why I am qualified to deliver on my promises without feeling awkward.	0 1 2 3 4 5

Doing: My Conversational Skills	Score 0=lowest and 5=highest
Direct Communication. I am clear that the key to engaging and acquiring clients is clear and authentic communication. I am regularly honing these skills.	0 1 2 3 4 5
Powerful Questions. I have an arsenal of specific questions aimed at uncovering the client’s pain or goal, level of commitment to change, and readiness to say yes to me.	0 1 2 3 4 5
Listening for Potential. I listen for my client’s potential as I communicate my ability to facilitate solutions. I stand for the future objectives they want to accomplish even when I am marketing.	0 1 2 3 4 5

Doing: My Strategy and Blueprint	Score 0=lowest and 5=highest
Referrals. I have multiple ways to gain referrals from existing clients. Referrals are my number one source for new clients.	0 1 2 3 4 5
Networking. I am in front of my target markets by attending social and business events that allow for face-to-face interaction and exposure.	0 1 2 3 4 5
Speaking. I share my expertise by speaking—be it seminars, workshops, lectures, or key note speeches.	0 1 2 3 4 5
Writing. I enjoy writing about what I do and have something valuable to share.	0 1 2 3 4 5
Alliances. I know three professionals with non-competing services that are committed to providing me with referrals and vice versa.	0 1 2 3 4 5
Offers. I have several offers to make so that my conversation with a prospect need not come to halt. I provide them with no cost opportunities to experience more of me.	0 1 2 3 4 5
Constant Touch. I consistently communicate with prospects and clients by sharing useful and relevant information.	0 1 2 3 4 5
Plan. I have a one page plan for each target market that outlines what I will do, when, and what tools are needed.	0 1 2 3 4 5

Doing: My Personal Action Plans for Success	Score 0=lowest and 5=highest
Marketing Messages and Plans. I am enrolled in a program where I am getting clear about; who I am as a coach, what I do and for whom, my messages, and my strategic plan to make it all happen.	0 1 2 3 4 5
Accountability. I am an active member of a marketing incubator comprised of entrepreneurial coaches to keep me inspired, fresh and on task.	0 1 2 3 4 5
Mentoring. I work with a mentor coach who has a successful coaching business and whose approach resonates for me.	0 1 2 3 4 5