Conscious Marketing: Marketing from The Inside Out
Conscious Marketing allows you to eliminate your fear, doubt, and worry about marketing so you can create a sustainable practice doing what you love.
We know thinking creates our reality. So, how do you think about marketing?
What will the result be if you continue thinking in this way?
Are you ready to shed your self-limiting beliefs and create a new vision for marketing that energizes you?
Listen to my radio interview with Stacey Chadwell of tce Coach Talk radio where I discuss what it means to be a conscious marketer. tce Coach Talk Radio October 2009
I firmly believe that all of our external actions are a result of our internal thoughts – and marketing is no exception!
This means that if things aren’t going as you’d like them to be going in your marketing and your business, the cause likely isn’t with your business plan or your marketing messages – the problem is likely with your thinking and attutidue towards marketing!
This means that you won’t be able to be truly successful in your marketing until you are coming from a place of authenticity and passion about what you are offereing. But how do you get to this place of authenticity if you are feeling negative about the act of marketing?
Conscious Marketing™ will help you identify and eliminate your self-limiting thinking around marketing–giving you a strategy to manage your doubt, fear, and worry–and create a simple yet powerful marketing plan to propel you forward. The result? You’ll attract clients easily and naturally.
Marketing is revealing who you are, and what you offer, authentically and naturally, so as to attract and engage the people you most want to work with.
It’s easy to have negative thoughts and feelings around marketing. This program attacks the root cause of the problem, not the symptoms. The bottom line is this. You know how to market. The dilemma is that you don’t do it or you dislike doing it that you do it very little. It doesn’t feel natural, so you avoid it. Then, how you show up is not in alignment with what you want to create.
This program is designed to facilitate a shift in thinking and actions around marketing, once and for all! It’s about creating a new mental framework that feels fun, effortless, and resonates for you.
Conscious Marketing™
- helps you eliminate self-limiting thinking around marketing
- helps you get clear about what you want to make happen and with whom
- will support you in developing confidence around how you show up and communicate your value
- provides you with an effective marketing plan you’re excited to execute
- supports you to take smarter actions towards your goals with accountability
- helps you attract more clients so you make money doing what you love
- provides 16 hours of continuing education
What You Can Expect
Conscious Marketing™ gets to the heart of what it takes to build your business with less struggle, more joy, and authenticity. You’ll experience breakthroughs that will finally release you from your marketing gremlins.
Your THINKING about marketing will shift. Knowing how to shift your belief systems around marketing is a skill most haven’t learned. You’ll learn an easy strategy to master this skill. If you see marketing as a drag and something you procrastinate about, we help you create a mental model for it that inspires you into action. You’ll have a dramatic shift in the attitudes around marketing that are holding you back.
Marketing is falling in love with what you’re offering and, then, enrolling others in that.
- Paulette Rao, MCC
You’ll finally understand the GAME of marketing. Almost nobody even knows they are playing a game replete with its own language and rules! Most coaches implement marketing activities randomly and get random results. Once you know the rules and how it’s played, your confidence will soar. You’ll start attracting more clients and, maybe, who knows, get excited about playing the marketing game.
You’ll decode the LANGUAGE of marketing. Marketing has its own language, much like coaching. Communicating in a specific way intrigues people to find out more. If you don’t speak this language, you confuse people and, worse, you fail to get their attention and interest. When you learn this new language, the mystery of marketing dissipates. You’ll finally get why so much of your communication has been ineffective.
You’ll create ALL your key marketing MESSAGES. The easy plug-in formulas I teach you help you create and communicate key messages that will resonate with and engage people. You leave with all your key messages written and you’ll have practiced speaking them out loud in a safe environment helping make your delivery become natural. You leave being able to speak about what you do with ease, clarity and confidence.
You’ll determine the three best marketing STRATEGIES for you. Ways to comfortably and effectively meet the people you most want to work with.
You’ll create a marketing PLAN that propels you forward. A step-by-step map of what you will do, with whom, and how you will do it. You also get clear on a few simple tools you need and the offers you make to invite others to experience what it would be like to work with you. If you follow the plan, it will generate new clients. Period.
Conscious Marketing ™ is more than a short term fix where you come back with a few good ideas. What you learn here will transform your marketing, once and for all!
You’ll have the MINDSET, LANGUAGE and MAP to attract the clients you need from the inside out.
How It Works
We begin by forgetting about marketing!
We identify limiting beliefs about ourselves that can block our success. We identify our mental models about marketing. We unhook from our fear, doubt and worry about marketing which frees us to create a new mental model for how marketing could look—one that resonates for us. One we feel excited to try on; that energizes us into action.
This sets the stage for reconnecting to our vision for ourselves as a successful entrepreneur. We do his through visualization, reflection and writing. We draw out who we are, what our gift is, whom we want to help, and how we do it. A vision for your practice emerges.
Once we get present to what we do and for whom, we start to look at how we can authentically speak about it. We create your core marketing messages. We learn basic marketing syntax, and the role of story-telling for creating conversations that feel comfortable and natural.
Next, we weave these messages into a simple plan which identifies who we want to meet, how we will meet them, what tools we need, and what offers we make to allow others to experience us.
The last phase is creating an action plan and getting accountability for it. We invite you into a Conscious Marketing Incubator™ where you meet with other like-minded professionals weekly to stay fresh, inspired and accountable to working your plan.
How Do I Know It’s For Me
An authentic approach to evaluating your marketing readiness is taking an honest inventory of how you’re thinking and feeling about marketing as well as taking stock of your marketing messages, tools, and plans. This assessment will help you get conscious about both.
